Behind the scene of a Pre-Fashion Week Event
If you're a new brand with a limited budget and can't officially participate in Fashion Week or be on the official schedule, don’t let that stop you from making an impact. Start by organising a small event a few days before the main week—position it as a pre-event where people can get a first glimpse of your brand. Even if the audience isn’t large, being present and visual during this time is key. Use this opportunity to showcase your identity, test ideas, and gain valuable experience in event execution. Most importantly, take advantage of the moment to network, connect with industry insiders, and learn from the process. Every step counts in building your brand’s visibility and credibility.
